Mobile devices are vastly popular in-store shopping tools, as over 83% of shoppersÂą are using them while in the store to compare prices, look for best offers, or even search for product ratings.
Lighting-based indoor positioning services take advantage of LED lighting as a vehicle for embedded technology calledvisible light communication (VLC) technologythat can assist in sending a unique code to a mobile device, accurately pinpointing the userâ€™s specific location on a map of the store. The userâ€™s device is now location-aware and the app delivers location-based services.
These new services support a variety of applications that can boost customer loyalty and revenues for a retailer, while reducing operating expenses. Location based services are currently being piloted with several customers, including a large retailers in the world.